Technology alone is not enough

Steve Jobs, concluding the March 2, 2011 iPad 2 media event:

I’ve said this before, and I thought it was worth repeating. It’s in Apple’s DNA that technology alone is not enough. That it’s technology married with liberal arts — married with the humanities — that yields us a result that makes our hearts sing.

And nowhere is that more true than in these post-PC devices. A lot of folks in this tablet market are rushing in, and they’re looking at this as the next PC. The hardware and the software are done by different companies, and they’re talking about speeds and feeds, just like they did with PCs. Our experience, and every bone in our body, says that that is not the right approach to this; that these are post-PC devices that need to be even easier to use than a PC; that need to be even more intuitive than a PC; and where the software and the hardware and the applications need to intertwine in an even more seamless way than they do on a PC.

And we think we’re on the right track with this. We think we have the right architecture — not just in silicon, but in the organization — to build these kinds of products. And so I think we stand a pretty good chance of being pretty competitive in this market, and I hope that what you’ve seen today gives you a good feel for that.

Words for the wise.

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