{"id":127,"date":"2008-01-15T20:19:00","date_gmt":"2008-01-16T04:19:00","guid":{"rendered":"http:\/\/www.robinstewart.com\/blog\/?p=127"},"modified":"2008-01-15T20:19:00","modified_gmt":"2008-01-16T04:19:00","slug":"principles-of-influence","status":"publish","type":"post","link":"https:\/\/www.robinstewart.com\/blog\/2008\/01\/principles-of-influence\/","title":{"rendered":"Principles of influence"},"content":{"rendered":"<p>I recently read <span class=\"Apple-style-span\" style=\"font-style: italic;\">Influence: Science and Practice<\/span>\u00a0by Robert Cialdini, which was fascinating. \u00a0I just want to keep a list here of the influence tactics he describes:<\/p>\n<ul>\n<li>Perceptual contrast (starting high)<\/li>\n<li>Reciprocation (uninvited debts, unequal exchanges)<\/li>\n<li>Maintaining consistency (due to public commitment)<\/li>\n<li>Social proof (going along with the crowd)<\/li>\n<li>Likability (attractiveness, similarity, compliments, familiarity, and cooperation)<\/li>\n<li>Authority (or seeming authority)<\/li>\n<li>Scarcity (of quantity or time &#8211; making it a competitive situation)<\/li>\n<\/ul>\n<p>Really important stuff to know, both as a marketer and an everyday citizen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I recently read Influence: Science and Practice\u00a0by Robert Cialdini, which was fascinating. \u00a0I just want to keep a list here of the influence tactics he describes: Perceptual contrast (starting high) Reciprocation (uninvited debts, unequal exchanges) Maintaining consistency (due to public commitment) Social proof (going along with the crowd) Likability (attractiveness, similarity, compliments, familiarity, and cooperation) &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.robinstewart.com\/blog\/2008\/01\/principles-of-influence\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Principles of influence&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.robinstewart.com\/blog\/wp-json\/wp\/v2\/posts\/127"}],"collection":[{"href":"https:\/\/www.robinstewart.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.robinstewart.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.robinstewart.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.robinstewart.com\/blog\/wp-json\/wp\/v2\/comments?post=127"}],"version-history":[{"count":0,"href":"https:\/\/www.robinstewart.com\/blog\/wp-json\/wp\/v2\/posts\/127\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.robinstewart.com\/blog\/wp-json\/wp\/v2\/media?parent=127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.robinstewart.com\/blog\/wp-json\/wp\/v2\/categories?post=127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.robinstewart.com\/blog\/wp-json\/wp\/v2\/tags?post=127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}