{"id":1301,"date":"2014-03-06T07:09:51","date_gmt":"2014-03-06T15:09:51","guid":{"rendered":"http:\/\/www.robinstewart.com\/blog\/?p=1301"},"modified":"2014-03-06T07:09:51","modified_gmt":"2014-03-06T15:09:51","slug":"recruiting-the-best","status":"publish","type":"post","link":"https:\/\/www.robinstewart.com\/blog\/2014\/03\/recruiting-the-best\/","title":{"rendered":"Recruiting the best"},"content":{"rendered":"<p>Robert Brunner, director of Apple&#8217;s Industrial Design group in the 1990&#8217;s, recruited Jony Ive to his team. Some of his thoughts on how he did this are recorded in <em>Jony Ive<\/em> by Leander Kahney.<\/p>\n<p>Creating a work space:<\/p>\n<blockquote><p>&#8220;[The studio] was essential to recruiting talent. I can&#8217;t have people working in cubicle hell. They won&#8217;t do it. I have to have an open studio with high ceilings and cool shit going on. That&#8217;s just really important. It&#8217;s important for the quality of the work. It&#8217;s important for getting people to do it.&#8221; -Robert Brunner<\/p><\/blockquote>\n<p>Getting the word out:<\/p>\n<blockquote><p>Talented, ambitious designers were more inclined to go to firms with a strong creative history like the Bay Area&#8217;s IDEO.<\/p>\n<p>To help with recruiting, Brunner [&#8230;] started promoting his work through design magazines. He created mock-ups of fantastical Apple products and ran big glossy photos of them on the back of I.D. magazine, the international design bible. One was a gigantic bicycle navigation computer that showed maps and local landmarks. Another was a chunky wristwatch computer the size of a cantaloupe.<\/p>\n<p>&#8220;They were concepts, not real products,&#8221; said Brunner. &#8220;They started to get attention. It was totally recruiting. No other reason. They were sketchy, information appliance models. A little bit tongue in cheek.&#8221;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Robert Brunner, director of Apple&#8217;s Industrial Design group in the 1990&#8217;s, recruited Jony Ive to his team. Some of his thoughts on how he did this are recorded in Jony Ive by Leander Kahney. Creating a work space: &#8220;[The studio] was essential to recruiting talent. I can&#8217;t have people working in cubicle hell. They won&#8217;t &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.robinstewart.com\/blog\/2014\/03\/recruiting-the-best\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Recruiting the best&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.robinstewart.com\/blog\/wp-json\/wp\/v2\/posts\/1301"}],"collection":[{"href":"https:\/\/www.robinstewart.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.robinstewart.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.robinstewart.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.robinstewart.com\/blog\/wp-json\/wp\/v2\/comments?post=1301"}],"version-history":[{"count":1,"href":"https:\/\/www.robinstewart.com\/blog\/wp-json\/wp\/v2\/posts\/1301\/revisions"}],"predecessor-version":[{"id":1302,"href":"https:\/\/www.robinstewart.com\/blog\/wp-json\/wp\/v2\/posts\/1301\/revisions\/1302"}],"wp:attachment":[{"href":"https:\/\/www.robinstewart.com\/blog\/wp-json\/wp\/v2\/media?parent=1301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.robinstewart.com\/blog\/wp-json\/wp\/v2\/categories?post=1301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.robinstewart.com\/blog\/wp-json\/wp\/v2\/tags?post=1301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}