Help people gain an intuitive understanding of the financial tradeoffs involved in saving for retirement.
Traditional retirement calculators are based on forms and questionnaires. They may describe some tradeoffs verbally but make it relatively difficult to try out multiple scenarios.
The visual calculator provides friendly knobs for each relevant financial variable. As users drag the knobs, financial calculations are performed in real-time, helping users understand how the variables are related and how sensitive the calculations are to adjustments. (For example, dragging the interest rate knob reveals that retirement savings are surprisingly sensitive to small changes in the interest rate.)
“I never really understood retirement savings until I used your calculator.”
“Oh, crap.”