The basic elements of creativity

“Creativity isn’t magic. It happens by applying ordinary tools of thought to existing materials…. These are the basic elements of creativity: copy, transform, and combine.”

-Kirby Ferguson, Everything is a Remix


  1. sfarazr said,

    October 29, 2011 @ 11:11 pm

    what about imagination, illusion..?

  2. Robin said,

    October 30, 2011 @ 12:48 pm

    I think Ferguson would say that copy, transform, and combine are the components of imagination, too.

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