Innovating by hunch

“We’re told to get an idea, build a team, then go out and make your idea real. But the people who succeed — what they have at the beginning is not really an idea. It’s more like a sense that there’s something broken. A hunch. […] The only thing that you can guarantee is… that you’re going to be learning by mistakes.”

-Luis Perez-Breva,
as quoted in MIT News (July/August 2017, p.10)

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